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Forget iPhone, think GPhone now

Posted by Shayan on February 21, 2008

Gphone Concept Design

Google is on the move. The internet giant has held talks with Orange, the mobile phone operator, about a multi-billion-dollar partnership to create a ‘Google phone’ which makes it easy to search the web wherever you are.

The collaboration between two of the most powerful brands in technology is seen as a potential catalyst for making internet use of mobile phones as natural as on desktop computers and laptops.

Executives from Orange flew to Silicon Valley in California for a meeting at Google’s headquarters, or ‘Googleplex’, to hold preliminary discussions about a joint deal. The companies believe that they have an affinity as brands that are perceived as both ‘positive’ and ‘innovative’.

Their plans centre on a branded Google phone, which would probably also carry Orange’s logo. The device would not be revolutionary: manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants (PDAs), it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset. The Google phone is expected to go on sale in 2008.

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